One of the UK’s only family-owned, full-service jewellers, we mark life’s significant moments with pieces of exceptional beauty, rarity and quality.
We offer the widest and most beautiful selection of fine jewellery, watches and silver, both antique and modern, in the UK. As a sixth-generation, family-owned business, the Pragnell name symbolises our innate commitment to quality.
With three showrooms across the UK and a virtual concierge service, we are here to help customers find the special pieces that celebrate their significant life milestones, and will be treasured for generations to come.
George Pragnell, who founded the business in Stratford-upon-Avon in 1954, declared that ‘our knowledge is your safeguard’, and that still rings true today. Our team of GIA-trained gemmologists, goldsmiths, antique jewellery specialists and accredited Swiss watch experts provide an unrivalled personal service.
Our reputation and relationships allow us to offer the very best: from limited-edition Patek Philippe and Rolex watches to rare gemstones and specialist craftsmanship. Our fine jewellery is handmade in our British workshops, and every aspect of the journey - from sourcing the finest gemstones, to handcrafting the pieces and exceeding our customers’ expectations - is overseen by a member of the family.
Along with our exceptional selection of contemporary and antique fine jewellery, we specialise in creating bespoke jewels as unique as the people and moments they represent. From one-of-a-kind engagement rings to remodelled family heirlooms, our talented team of designers and craftspeople take pride in in bringing clients’ jewellery dreams to life. Our loyal customer base spans generations, and has grown through word-of-mouth. Whatever a client’s requirements, whether they are a first-time customer or have been visiting us for decades, they will receive the same unparalleled service.