Since its creation, Greubel Forsey has imagined, patented and created seven Fundamental Inventions that have radically changed the world of Fine Watchmaking. Precision and reliability are at the heart of their approach, coming to life in disruptive watchmaking compositions that reach an unequal level of finishing.
Unique by essence
Unique in the world of Fine Watchmaking, unique on the wrist. Each Greubel Forsey timepiece is entirely assembled and finished by hand. It has a soul, a history and a future that each of our collectors will provide it with. No two Greubel Forsey timepieces are alike. Nor will they ever be.
Original by nature
Original, as that which returns to the origin, but also as that which becomes origin. Each Greubel Forsey timepiece is an authentic “original creation”. It is inspired by a heritage but becomes itself a starting point for a new era, one founded on the principles of absolute exclusivity, creativity and innovation.
The style and the substance, the heart and the mind, the technique and the aesthetic: in each Greubel Forsey timepiece, these form a unique and coherent whole. Architecture is the art that incarnates humanity’s creative genius, that which has given a face to civilisations. In the same manner, the composition of our dials and movements gives life and a face to our values.
Everything begins with an idea, an intuition. A vision: that of being able to do better – more precise, more accurate, more innovative. Robert Greubel and Stephen Forsey carry on the tradition of the watchmaker in movement, as are their timepieces. From the drawing board to the first prototype, there is one single requirement: delivering an unprecedented watchmaking emotion.
The watchmaker’s dexterity is no longer his only creative gesture. Our Atelier works not only with noble materials, but also with cutting-edge technologies. The initial sketches are made by hand, the designs in 3D. Blending tradition and innovation, heritage and modern technologies to write the future: in this way, Greubel Forsey is redefining expertise.
The path of perfection
Perfection might not be of this world...but there’s no reason not to pursue it. A Greubel Forsey timepiece is a step further – a step towards a more creative and more exclusive form of fine watchmaking. A daring path, one that goes against the fashions and solutions that are easiest. An approach that is sincere and authentic, of which each collector becomes the custodian.