Values - mission - vision

Over the years, our means of expression has become established as a natural movement. We have become aware that our philosophy and areas of interest extend beyond the realm of watchmaking. Our modus operandi has always led us to carve out our own path, to never depend on the traditional laws of markets and marketing, and to embrace a quest for excellence and irrepressible need to create and achieve a high standard of craftsmanship. These methods enable us to exceed the limits of what is possible on a daily basis.

For us, creation is inseparable from the day-to-day reality of watchmaking that we live and breathe. The symbiosis of highly technical and artistic elements is a cornerstone of Greubel Forsey, and all of our creations inevitably arise from this hybridisation. To date, five of our eight inventions have found concrete applications: the Double Tourbillon 30°, the Quadruple Tourbillon, the Tourbillon 24 Secondes, the Double Balancier and the Mechanical Computer. Our daily mantra is to preserve our creative spirit, to continue to surprise, and to aim for excellence, now and forever.